The situation regarding lockdown restrictions because of the Covid-19 pandemic took another dramatic turn on 22nd September as a raft of policies and rules were introduced by the UK government to attempt to curb a rise in cases.
Sadly we expect this to further impact the entertainment industry as the restrictions are expected to last for several months (the Prime Minister indicated as long as 6 months assuming nothing significant changes) and include:
- maximum headcount at weddings is reduced to 15 from 30 people, and dancing/loud music remain banned
- events, conferences and similar activities that had been slated for an October return remain banned for now
- bars, pubs and restaurants to have a 10pm curfew and limited to table-service only
In addition, the 'Rule of 6' applies to house parties in England, meaning that a maximum of 6 people can legally gather at one house. In Scotland and Northern Ireland, mixing of households indoors has been banned completely and outdoor gatherings limited to 2 households between up to 6 adults. In Scotland, children under 12 do not count towards the headcount limit which gives very limited scope for small children's parties to take place in outdoor settings.
In summary, we are tentatively looking at a possible resumption of some activities during December for Christmas and New Year events, but these are unlikely. What is more realistic is a resumption from spring 2021.
Help for members during lockdown
At needadisco.com, we capture leads for events at any date in the future, and just prior to the introduction of the 'Rule of 6' around half of our enquiries were for events planned for 2021 and 2022. Since the introduction of 'Rule of 6' our daily enquiry rate has approximately halved, although our site visit statistics remain robust so it is clear that we still have plenty of 'window shoppers'.
Because of this, in order to help out our members whilst keeping the websites ticking over, we will be rebating 50% of your subscription on a day by day basis by comparing the number of enquiries with the equivalent date in 2019. For each day that enquiries fall below the 2019 level we will rebate 50% of that day's subscription fee. We will apply this on a weekly basis on a Monday for the previous 7 days and the first review will take place on Monday 28th September. Rebates will be via our Site Credits system and should your total credits exceed one month's subscription your expiry date will be extended accordingly. This will continue initially until the end of October 2020 but it is our intention to extend this support whilst lockdown measures continue to severely impact short term event planning.
For example, if your annual subscription is £99 your daily equivalent would be 27p. So we would credit you 13.5p for each day that our enquiry levels were below the equivalent date in 2019. By 'equivalent date' we mean the same weekday in the same month, so for example we would compare Monday 28th September 2020 with Monday 30th September 2019 - and this is because we see definite spikes in enquiry volume based on the day of the week in normal times.
Additionally, in order that members who are not working at this time receive the maximum exposure, we will continue to run our PAT and PLI proof extension offer during this same period. This will mean that any member that has previous proof of PAT or PLI that expired on/after 23rd March 2020 (the original lockdown announcement date) will continue to see these advertised on their profile and in their DJmark Award calculations. Again, this will continue initially until the end of October 2020 but it is our intention to extend this support whilst lockdown measures continue to severely impact short term event planning.
Should the position change significantly with respect to 'lockdown' (be that national, regional or local), or restrictions that continue to be imposed on social events, we may review the above support and will update this article should this happen.
Here at needadisco.com it is 'business as usual' as we strive to find genuine leads and enquiries for your business into 2021, 2022 and beyond. Our development plans continue as normal, albeit with reduced resourcing at the moment, and we hope to see all our members out on the road and entertaining folks again very soon.